WhatsApp official business account is essential to boost your sales. Learn how to obtain an official WhatsApp business account and its Shopify integration.
WhatsApp has gained a significant community. Nowadays, it is the most widely used way of communication. Due to its increased popularity, many renowned businesses also have WhatsApp accounts. However, to make your business’s account more credible, you need a WhatsApp official business account.
An officially verified business account has a green check mark next to it (✅). The name of your business appears in the chat thread of the customers even if they don't have it in their contact books. Obtaining an official WhatsApp account is somehow a careful process. However, this guide will help you navigate through all essentials quickly.
What Is a WhatsApp Green Tick ✅ ?
Other renowned social media platforms, like Facebook, Twitter, etc., offer official badges to indicate the authenticity of the business accounts. Similarly, the famous messaging application WhatsApp also provides such a badge to legitimate companies.
A green mark on your business’s WhatsApp account assures that the account belongs to an authentic brand. Since most users are comfortable with WhatsApp communications, having a WhatsApp official business account proves beneficial.
Types Of WhatsApp Accounts
WhatsApp offers different accounts like standard (personal), business, and official business accounts. Here are some details on different WhatsApp business accounts because they are more valuable to business owners.
1. WhatsApp Business Account
You can easily create a WhatsApp business account by accessing the WhatsApp business application. Business WhatsApp accounts are easily recognizable by the ‘Business Account’ declaration below the contact.
Accounts created using WhatsApp business applications show the business’s registered contact number in the customer’s chat thread. It is essential to get an official verification to display the brand's name instead of the number.
WhatsApp Business account allows you to create a complete business profile. You can fill out your business-related information using the Business Profile in Explore.
2. Official WhatsApp Business Account
It is important to note that a WhatsApp official business account is much similar in its features to an unverified WhatsApp business account. However, there is a slight difference.
With the officially verified business account, you get a green check mark and the official name of your business rather than the contact number. However, the ‘Business Account’ inscription remains to let the viewers know that it is a business account if they are unaware of the meaning of the tick mark (✅).
Benefits of an Official Business Account
Why do businesses need an official business account? Reading about some WhatsApp business account benefits will answer your concerns.
- Credibility
A green badge adds value to your business’s WhatsApp account. You can easily interact with customers via two-way messages. Moreover, the appearance of the green badge increases the authenticity of the information supplied.
- Increased Customer Support
There are rare times when people accept delayed WhatsApp replies, and businesses are no exception. The availability of WhatsApp’s official business account on mobile devices increases the efficiency of your customer support. It allows you to deliver real-time solutions without any hassle.
- A Complete Business Profile
With WhatsApp's official business account, you don’t have to reiterate your business info with every new customer. You can easily add information to your profile that users can view. You can also update the official website link and other documentation and media about your products and services.
- Extended Reach
One of the most useful WhatsApp business account benefits is its extended reach. WhatsApp is a popular application globally as of 2021, and it bested Facebook and WeChat by 1.3 and 1.2 billion users. You can reach out to the large community with an official WhatsApp business account.
- Automation
WhatsApp’s official business account allows you to send pre-formatted messages. Whenever your customers send a message, they expect an instant reply. The automated features prevent the customer from feeling neglected and keep your response rate high.
How To Apply for An Official Business Account
Since a WhatsApp official business account is essential for businesses, let's see how you request one.
- Access your Business Manager from your WhatsApp manager. Now choose the phone number you want to request the official account.
2. Ensure that your business verification and name are complete and correct. Then, open two-step authentication, click Submit Request, and update the required information.
3. Once you have submitted all the information, wait for the approval notification. In case of disapproved requests, you can submit another after 30 days.
Requirements For Approval
For enjoying the WhatsApp business account benefits, it is necessary to qualify for it. Here are two important terms in this regard.
1. Understanding Notability
The business must be a notable presence to qualify for the WhatsApp business account. Note that it doesn't indicate your business influence. Instead, a company with a successful business verification is eligible for WhatsApp official business account.
2. Denied Requests
The management at WhatsApp reviews all requests and accepts the eligible ones. If your request fails, it may be due to improper API client setup or other issues. However, you can still connect with your customers using your non-verified account.
Integrate Your Shopify Shop to WhatsApp Business with Zimply
Qualifying your Shopify business for the official WhatsApp business account is time-consuming. However, integrating it with WhatsApp is an ideal option. Unfortunately, no such integration feature is available in the official WhatsApp application.
Zimply is a versatile third-party application integration platform that allows effortless WhatsApp Shopify integration. You can install its application and manage your business WhatsApp account along with other social media.
Using Zimply allows you to decrease your response time, boost performance and scale up your revenues. It is specially designed for E-commerce stores to join their tools and accounts into a single place so they can keep track of their performances and interact with customers simultaneously.
Supporting all e-commerce stores and social media, including Amazon, Shopify, eBay, Instagram, WhatsApp, etc., Zimply helps reduce response time by up to 40% and increase productivity.
Conclusion
WhatsApp is by far the most famous messaging application. Therefore, it is essential for business owners to have official WhatsApp business accounts to catch up with their customers. A WhatsApp official business account has an iconic green tick. It is significant for increasing your business’s credibility and upsurges interaction rates.
However, managing all your social media, along with WhatsApp accounts, is a hassle. Zimply is a full-fledge integration application to help you gather your business in one place. With Zimply, you can also do WhatsApp Shopify integration, deliver personalized services and enjoy more profits.